blueStone, an IT staffing firm that does contract staffing as well as direct hire recruiting. They needed a brochure to display both of these areas in the same piece. I wanted to separate the two areas right from the start. I decided to make the piece a small brochure that had two covers with one being upside down while you read the other. This continued on the inside, when you opened to the center spread, one side could be read and the other was upside down. Everything was brought together in the center foldout section of the piece where there was a large infographic displaying half the elements one way, and the other half the other way.