Transilwrap (now Transcendia) is a leader in custom engineered high-quality plastic film. They needed a way to show clients how their new POP plastic sheets could be printed on both sides with the same quality, a feature not offered by their competitors. I came up with the idea of creating an interactive sell sheet that could be taken apart and simply constructed into a piece that displayed the front of the sheet next to the back of the sheet. It also doubled as an interesting takeaway for conference, or a standing item the sales team could leave behind with prospects.
