Slice is a conceptual website project designed for a marketing agency. The goal was to present something different and modern yet, inviting. I also explored interesting ways to animate different elements to invite users to interact, whether it was text typing or a background gradient moving and flowing any way the users move their mouse. I explored elements remaining static while others move. The design solution provided a fun yet focused user experience that’s unexpected and interesting. Before designs were even discussed, I was heavily involved in developing the sitemap, wireframes and user journey for the website. To me, a website is a company storefront. The first time a user visits a website, they instantly form an opinion of the company. Designing a visually appealing website is great, but designing a visually appealing website with an exceptional user experience backed by detailed information is a goal I set for every project.
